In recent weeks, independent plumbing stores and bathroom showrooms across the country—even as far as the picturesque Shetland Islands—have been joining The IPG at an unprecedented rate. This growing community of like-minded companies is not just about enhancing purchasing power; it’s about creating a community where members thrive, unlocking their potential to connect with customers and drive sales.
Much More Than Just Buying Power
While The IPG’s collective buying power is undoubtedly a significant benefit, it’s true value lies in its dedication to empowering members in every aspect of sales and marketing. More than just a buying group, The IPG acts as a robust back-office support system, providing independent businesses with the tools and expertise needed to stand tall against larger competitors.
One of the many benefits of group membership is a custom-designed, user-friendly website tailored to each business. These digital storefronts operate around the clock, highlighting products and services to a wider audience. Plus, the groups intuitive platform allows members to seamlessly manage their sites and expand into full e-commerce solutions. Better yet, The IPG handles all product management on these websites, letting members focus on what they do best – running their business.
Social media can be daunting and time-consuming, but The IPG simplifies this too. Members gain access to a streamlined social media portal that makes managing multiple platforms easy. The IPG team produces engaging posts with input from suppliers, covering promotional content, brand highlights, trade events, and more. Plus, with the portals scheduling feature, members can plan posts for the entire week, saving valuable time and effort.
By providing comprehensive website and social media support, The IPG empowers its members to maintain a strong, consistent online presence—essential for competing in today’s digital marketplace.
Innovative Marketing Support
The IPG doesn’t stop at websites and social media. Its suite of innovative marketing support includes strategic PR activities, events like Trade Local Day, and community-focused charity campaigns. These initiatives aren’t just promotional; they’re designed to highlight the unique benefits of shopping locally, drawing customers into member stores and reinforcing ties to the community.
Members also receive dual-branded brochures, combining supplier information with store branding for a professional image. Digital screens, updated monthly with supplier promotions and engaging content, keep customers informed. This combination of PR, event planning, print and digital support forms a rounded marketing strategy that builds lasting customer relationships and enhances the visibility of each member.
A Community That Cares
Joining The IPG means becoming part of a supportive network that understands the challenges faced by independent businesses in the plumbing and bathroom sector. The success of initiatives like Trade Local day speaks volumes, with members reporting record- breaking trade mornings and the acquisition of new customer accounts. One member highlighted the impact, noting that they gained five new customers who opened trade accounts on the day. This enthusiasm reflects the spirit of collaboration and community at the heart of The IPG. Through ongoing feedback and active engagement with suppliers, members can always rely on the support they need to elevate their businesses.
A Nationwide Movement for Independent Success
As membership continues to grow, there has never been a better time to join this thriving community. By joining, independent businesses are not just enhancing their purchasing power—they are gaining a marketing and sales partner committed to their success in an ever-evolving market.
Take your business to the next level, enhance your marketing capabilities, and sell more effectively to your customers with The IPG. Find a store today.
Become part of a dynamic group that is building a stronger future for independents!